Are You Game?
When I was surfing around after watching a A Few Good Gmen, I came across some more machinima goodness. (A Few Good Gmen, I came across some more machinima goodness. (Machinima is the art of creaing films using game engines.)
Game: On is the story of LARRY, an architect who enters the world of his favorite video game and is thrust into an unlikely friendship with JACK the game's protagonist.
Game: On was used to help market the Volvo V50, but it's not too in your face about it.